TRANSFORMATION OF VISUAL CULTURE UNDER THE INFLUENCE OF ASIAN POP CULTURE AND ITS USE IN THE TRAINING OF FUTURE DESIGNER EDUCATORS

Tetiana Shtainer; Olha Halitsan

doi:10.36074/logos-13.03.2026.040

TRANSFORMATION OF VISUAL CULTURE UNDER THE INFLUENCE OF ASIAN POP CULTURE AND ITS USE IN THE TRAINING OF FUTURE DESIGNER EDUCATORS

Tetiana Shtainer; Olha Halitsan

Conference proceedings: Collection of scientific papers «ΛΌГOΣ» with Proceedings of the VII International Scientific and Practical Conference «Theoretical and practical aspects of modern scientific research» (March 13, 2026; Seoul, South Korea)

Section: Pedagogy and Education

Publication date: 2026/03/13

Pages: 217-225

DOI: 10.36074/logos-13.03.2026.040

ISBN: 978-617-8440-88-6

Publisher: Case Co., Ltd.

Language: en

PDF for indexing Original PDF in OJS archive DOI

Abstract

This article examines the transformation of contemporary visual culture under the influence of Asian pop culture and its integration into the education of future designer educators. The study explores the use of graphic design in various fields, combining traditional manual techniques (sketches, drawings, compositions) with digital methods, as well as the application of traditional and contemporary motifs from Japanese, Chinese, and Korean cultures. The findings demonstrate that such practices foster the development of students’ creative thinking, intercultural competence, professional skills, and project-design culture.

Author affiliations

Tetiana Shtainer: State Institution «South Ukrainian National Pedagogical University named after K. D. Ushynsky», UKRAINE; ORCID
Olha Halitsan: State Institution «South Ukrainian National Pedagogical University named after K. D. Ushynsky», UKRAINE; ORCID

References

Artemieva, I. S. (2022). The concept and essence of professional ethics of a designer. Pedagogical Sciences, (99), 37–44. https://doi.org/10.32999/ksu2413-1865/2022-99-6 [in Ukrainian].
Fedorova, K. G. (2022). Digital culture as visual practice. Perspectives: Socio-Political Journal, (1), 109–114. https://doi.org/10.24195/spj1561-1264.2022.1.15 [in Ukrainian].
Halitsan, O. A., & Artemieva, I. S. (2025). The potential of the acmeological approach in the training of future teachers: Theoretical basis and modern discourse. Scientific Bulletin of South Ukrainian National Pedagogical University named after
K. D. Ushynsky, (1)(150), 9–16. https://doi.org/10.24195/2617-6688-2025-1-1 [in Ukrainian].
Horina, Zh. D., & Herasymenko, K. (2023). Formation of visual culture of color perception during the study of art works. In Linguistics and Linguodidactics: Achievements and Prospects of Development: Proceedings of the All-Ukrainian Scientific-Practical Conference of Young Researchers (pp. 5–12). Odesa, Ukraine: South Ukrainian National Pedagogical University named after K. D. Ushynsky. http://dspace.pdpu.edu.ua/handle/123456789/18472
Kan, D. S., & Steliuk, M. A. (2025). The phenomenon of modern Korean culture: Korean wave Hallyu. Bulletin of Lviv University. Series: Philosophical and Political Studies, (60), 89–96. https://doi.org/10.30970/PPS.2025.60.9 [in Ukrainian].
Maksymchuk, A., Shtainer, T., Shvets, O., Petrova, I., Kravchenko, N., & Abramova, O. (2024). Developing art and graphic skills among future designers: An integrative principle and a methodical model. Romanian Journal for Multidimensional Education, 16(2), 105–117. https://doi.org/10.18662/rrem/16.2/848 [in Romanian].
Nor Afian, Y., Mastor, K. A., Mamat, M., Lim, K. K., Haron, H., Tahir, H. M., Jaafar, R., & Baharum, K. (2023). The influence of anime as Japanese popular culture among art and design students. Nurture, 17(4), 493–503. https://doi.org/10.55951/nurture.v17i4.374 [in Malaysia]
Pan, Y. (2024). Background of the creation of East Asian pop-culture and its global impact: A case study on Japanese anime's origins and its influence on Japan's soft power disclosure. Lecture Notes in Education Psychology and Public Media, 56, 235–241. https://doi.org/10.54254/2753-7048/56/20241658
Rubel, I. S. (2020). The formation of the culture of future fine arts
teachers in the process of their professional training [PhD dissertation].
South Ukrainian National Pedagogical University named after K. D. Ushynsky. http://dspace.pdpu.edu.ua/handle/123456789/6847 [in Ukrainian].
Shtainer, T. V. (2025). Design Project as a Means of Developing Artistic Competence and Pedagogical Worldview in Future Specialists in the Field of Design. Problems of Modern Transformations. Series: Pedagogy and Psychology, (9), 1–7. https://doi.org/10.54929/2786-9199-2025-9-09-04 [in Ukrainian].
Shtainer, T. V., & Shedina, S. V. (2026). Intersection of graphic design, decorative arts, and visual advertising in textile print design: Preserving cultural traditions. In Science, Technology and Global Challenges: Proceedings of the 6th International Scientific and Practical Conference (5–7 February, 2026) (pp. 279–287). Tokyo, Japan: CPN Publishing Group. Retrieved from https://sciconf.com.ua/vi-mizhnarodna-naukovo-praktichna-konferentsiya-science-technologyand-global-challenges-5-7-02-2026-tokio-yaponiya-arhiv/
Shtainer, T., Lisohor, A., & Sylenko, Y. (2025). Professional-practical training of designers: developing creative thinking and visual literacy through multimedia technologies. Youth and Market, (1)(233), 163–167. https://doi.org/10.24919/2308-4634.2025.322714 [in Ukrainian].
Strautman, L. L. (2025). Digital fashion as an innovative form of visual self-expression: From virtual clothing to metaverses. In Innovations in Education, Design, and Arts: Proceedings of the II All-Ukrainian Scientific and Practical Conference with International Participation (pp. 177–180). Odesa, Ukraine: Ushynsky University. http://dspace.pdpu.edu.ua/handle/123456789/22295
Tormakhova, A. (2020). K-pop's movement and its role in the context of modern audio-visual culture. National Academy of Culture and Arts Management Herald: Science Journal, 3, 14–19. https://doi.org/10.32461/2226-3209.3.2020.220070 [in Ukrainian].
Udris-Borodavko, N. S. (2025). Systematic approach to the study of graphic design phenomenon. Ukrainian Art Studies Discourse, (1), 199–208. https://doi.org/10.32782/uad.2025.1.22 [in Ukrainian].
Wang Jialong (2025). Formation of project-design culture of future teachers of visual arts in professional training [PhD dissertation]. South Ukrainian National Pedagogical University named after K. D. Ushynsky. Retrieved from https://www.pdpu.edu.ua/doc/vr/2024/doc_filosofii/van_czyalun/dis.pdf [in Ukrainian].

[1] Artemieva, I. S. (2022). The concept and essence of professional ethics of a designer. Pedagogical Sciences, (99), 37–44. https://doi.org/10.32999/ksu2413-1865/2022-99-6 [in Ukrainian].

[2] Fedorova, K. G. (2022). Digital culture as visual practice. Perspectives: Socio-Political Journal, (1), 109–114. https://doi.org/10.24195/spj1561-1264.2022.1.15 [in Ukrainian].

[3] Halitsan, O. A., & Artemieva, I. S. (2025). The potential of the acmeological approach in the training of future teachers: Theoretical basis and modern discourse. Scientific Bulletin of South Ukrainian National Pedagogical University named after

[4] K. D. Ushynsky, (1)(150), 9–16. https://doi.org/10.24195/2617-6688-2025-1-1 [in Ukrainian].

[5] Horina, Zh. D., & Herasymenko, K. (2023). Formation of visual culture of color perception during the study of art works. In Linguistics and Linguodidactics: Achievements and Prospects of Development: Proceedings of the All-Ukrainian Scientific-Practical Conference of Young Researchers (pp. 5–12). Odesa, Ukraine: South Ukrainian National Pedagogical University named after K. D. Ushynsky. http://dspace.pdpu.edu.ua/handle/123456789/18472

[6] Kan, D. S., & Steliuk, M. A. (2025). The phenomenon of modern Korean culture: Korean wave Hallyu. Bulletin of Lviv University. Series: Philosophical and Political Studies, (60), 89–96. https://doi.org/10.30970/PPS.2025.60.9 [in Ukrainian].

[7] Maksymchuk, A., Shtainer, T., Shvets, O., Petrova, I., Kravchenko, N., & Abramova, O. (2024). Developing art and graphic skills among future designers: An integrative principle and a methodical model. Romanian Journal for Multidimensional Education, 16(2), 105–117. https://doi.org/10.18662/rrem/16.2/848 [in Romanian].

[8] Nor Afian, Y., Mastor, K. A., Mamat, M., Lim, K. K., Haron, H., Tahir, H. M., Jaafar, R., & Baharum, K. (2023). The influence of anime as Japanese popular culture among art and design students. Nurture, 17(4), 493–503. https://doi.org/10.55951/nurture.v17i4.374 [in Malaysia]

[9] Pan, Y. (2024). Background of the creation of East Asian pop-culture and its global impact: A case study on Japanese anime's origins and its influence on Japan's soft power disclosure. Lecture Notes in Education Psychology and Public Media, 56, 235–241. https://doi.org/10.54254/2753-7048/56/20241658

[10] Rubel, I. S. (2020). The formation of the culture of future fine arts

[11] teachers in the process of their professional training [PhD dissertation].

[12] South Ukrainian National Pedagogical University named after K. D. Ushynsky. http://dspace.pdpu.edu.ua/handle/123456789/6847 [in Ukrainian].

[13] Shtainer, T. V. (2025). Design Project as a Means of Developing Artistic Competence and Pedagogical Worldview in Future Specialists in the Field of Design. Problems of Modern Transformations. Series: Pedagogy and Psychology, (9), 1–7. https://doi.org/10.54929/2786-9199-2025-9-09-04 [in Ukrainian].

[14] Shtainer, T. V., & Shedina, S. V. (2026). Intersection of graphic design, decorative arts, and visual advertising in textile print design: Preserving cultural traditions. In Science, Technology and Global Challenges: Proceedings of the 6th International Scientific and Practical Conference (5–7 February, 2026) (pp. 279–287). Tokyo, Japan: CPN Publishing Group. Retrieved from https://sciconf.com.ua/vi-mizhnarodna-naukovo-praktichna-konferentsiya-science-technologyand-global-challenges-5-7-02-2026-tokio-yaponiya-arhiv/

[15] Shtainer, T., Lisohor, A., & Sylenko, Y. (2025). Professional-practical training of designers: developing creative thinking and visual literacy through multimedia technologies. Youth and Market, (1)(233), 163–167. https://doi.org/10.24919/2308-4634.2025.322714 [in Ukrainian].

[16] Strautman, L. L. (2025). Digital fashion as an innovative form of visual self-expression: From virtual clothing to metaverses. In Innovations in Education, Design, and Arts: Proceedings of the II All-Ukrainian Scientific and Practical Conference with International Participation (pp. 177–180). Odesa, Ukraine: Ushynsky University. http://dspace.pdpu.edu.ua/handle/123456789/22295

[17] Tormakhova, A. (2020). K-pop's movement and its role in the context of modern audio-visual culture. National Academy of Culture and Arts Management Herald: Science Journal, 3, 14–19. https://doi.org/10.32461/2226-3209.3.2020.220070 [in Ukrainian].

[18] Udris-Borodavko, N. S. (2025). Systematic approach to the study of graphic design phenomenon. Ukrainian Art Studies Discourse, (1), 199–208. https://doi.org/10.32782/uad.2025.1.22 [in Ukrainian].

[19] Wang Jialong (2025). Formation of project-design culture of future teachers of visual arts in professional training [PhD dissertation]. South Ukrainian National Pedagogical University named after K. D. Ushynsky. Retrieved from https://www.pdpu.edu.ua/doc/vr/2024/doc_filosofii/van_czyalun/dis.pdf [in Ukrainian].