MODELING THE INTEGRATION OF MARKETING AND LOGISTICS USING BLOCKCHAIN IN THE FINANCIAL SECTOR

Yevhenii Tiazhkun; Nadiia Vasyltsiv

doi:10.36074/logos-13.03.2026.008

MODELING THE INTEGRATION OF MARKETING AND LOGISTICS USING BLOCKCHAIN IN THE FINANCIAL SECTOR

Yevhenii Tiazhkun; Nadiia Vasyltsiv

Conference proceedings: Collection of scientific papers «ΛΌГOΣ» with Proceedings of the VII International Scientific and Practical Conference «Theoretical and practical aspects of modern scientific research» (March 13, 2026; Seoul, South Korea)

Section: Marketing and Logistics activities

Publication date: 2026/03/13

Pages: 45-46

DOI: 10.36074/logos-13.03.2026.008

ISBN: 978-617-8440-88-6

Publisher: Case Co., Ltd.

Language: en

PDF for indexing Original PDF in OJS archive DOI

Abstract

Integration of marketing and logistics in financial institutions is understood as the alignment of decisions on segmentation and personalization with the management of information and transaction flows. Unlike material supply chains, logistics in the financial sector focuses on the movement of data: client identification and verification, processing of requests, execution of operations, and post-sales support. In this model, blockchain serves as the technological foundation for integration.

Author affiliations

Yevhenii Tiazhkun: Institute of Economics and Management Lviv Polytechnic National University, UKRAINE; ORCID
Nadiia Vasyltsiv: Institute of Economics and Management Lviv Polytechnic National University, UKRAINE

References

Kostiuk, V., Muravskyi, O., Avramchyk, L., Lutsenko, V., & Ciobanu, G. (2025). Evolution of digital banking services in Ukraine. Economics and Business Management,
(2), 134–151.
Bugel, Y., & Ocheretko, B. (2024). Digital transformation of the banking system: Innovations and impact on financial services. Econa.

[1] Kostiuk, V., Muravskyi, O., Avramchyk, L., Lutsenko, V., & Ciobanu, G. (2025). Evolution of digital banking services in Ukraine. Economics and Business Management,

[2] (2), 134–151.

[3] Bugel, Y., & Ocheretko, B. (2024). Digital transformation of the banking system: Innovations and impact on financial services. Econa.