VISUAL COMMUNICATION AS A FACTOR IN THE FORMATION OF THE URBAN ENVIRONMENT
Abstract
The modern city is not only a physical space, but also a complex system of signs, images and visual messages. In conditions of high density of information flows, visual communication becomes one of the key mechanisms of social interaction, spatial orientation and the formation of urban identity. This determines the relevance of philosophical understanding of visual communication as an integral element of the urban environment.
Author affiliations
- Liudmyla Radionova: O. M. Beketov National University of Urban Economy in Kharkiv, Kharkiv, UKRAINE; ORCID
- Nataliia Kozyrieva: O. M. Beketov National University of Urban Economy in Kharkiv, Kharkiv, UKRAINE
References
- Georg Simmel.(2002) Large Cities and Spiritual Life. Logos, vol. 3. URL: https://magazines.gorky.media/logos/2002/3/bolshie-goroda-i-duhovnaya-zhizn.html
- McCLUHAN Marshall (1964) The Medium is the Message. URL: https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf
- Henri Lefebvre’s Right to the City: Shaping Everyday Urban Life (2025) URL: https://urbandesignlab.in/henri-lefebvres-right-to-the-city-shaping-everyday-urban-life/?srsltid=AfmBOoqmxi05Uizj10Vk86NkJh3Sh_NlCsRytLpDxKa_gEfBEJ8rEnfw